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Meta Launches Ads on Threads

Meta Launches Ads on Threads

As of April 23, 2025, Meta has expanded advertising on its Threads platform to all eligible advertisers worldwide. Ads now …
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Temu and Shein Are Cutting Ad Spend

Temu and Shein Are Cutting Ad Spend

Temu and Shein—two dominant forces in U.S. e-commerce ad spend—are hitting the brakes. According to Reuters , both brands are …
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Meta Rolls Out Llama 4 — Marketers Shouldn’t Ignore the Shift

Meta Rolls Out Llama 4 — Marketers Shouldn’t Ignore the Shift

Meta has officially released Llama 4, its most advanced open-weight AI model yet. While the technical specs—like multimodal inputs and expanded …
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OpenAI’s New GPT-4.1 Models Make AI Smarter and Cheaper to Use​

OpenAI’s New GPT-4.1 Models Make AI Smarter and Cheaper to Use​

OpenAI’s April 2025 release of GPT-4.1, along with its Mini and Nano variants, is a line-in-the-sand moment for generative AI …
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Meta is Training Its AI on Public Posts in Europe

Meta is Training Its AI on Public Posts in Europe

As of April 2025, Meta began using publicly shared content from its European platforms to train its AI models. This …
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TOP Articles

Cookieless Advertising Strategies: Winning in 2025 Without Third-Party Data

Cookieless Advertising Strategies: Winning in 2025 Without Third-Party Data

Third-party cookies were never perfect. But they made ad targeting and attribution convenient. Now, they’re nearly gone – and the …
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2025 Paid Advertising Playbook: Best Channels, Ad Types & Tactics That Work

2025 Paid Advertising Playbook: Best Channels, Ad Types & Tactics That Work

Paid advertising in 2025 is more complex than it’s ever been. The platforms have changed how they work. Data regulations …
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Topic Clusters: The SEO Strategy That Builds Authority in 2025

Topic Clusters: The SEO Strategy That Builds Authority in 2025

You’ve done the foundational work: keyword research, on-page optimization, and regular publishing. Yet your rankings are stagnant, traffic isn’t scaling, …
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Understanding User Engagement Metrics for Smarter SEO

Understanding User Engagement Metrics for Smarter SEO

As search engines refine their algorithms to prioritize experience and satisfaction, behavioral SEO is becoming a critical focus. User engagement …
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Best Email Marketing Tools for Small Businesses in 2025

Best Email Marketing Tools for Small Businesses in 2025

Ever feel like your email marketing software is doing more to slow you down than speed things up?
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AI-Powered Personalization at Scale: The 2025 Trend Every Marketer Needs to Understand

AI-Powered Personalization at Scale: The 2025 Trend Every Marketer Needs to Understand

Personalization has been around for a while. But in 2025, it’s no longer just a nice touch. It’s something people …
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User Engagement Signals Part 1: What Bounce Rate, Time on Page, and CTR Really Tell You About Your Site

User Engagement Signals Part 1: What Bounce Rate, Time on Page, and CTR Really Tell You About Your Site

Bounce rate, time on page, and CTR aren’t just metrics — they’re early behavior checkpoints that help reveal whether your …
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Mastering Digital Marketing in 2025: The Ultimate Guide

Mastering Digital Marketing in 2025: The Ultimate Guide

Most marketers know the core channels by now – search, paid ads, content, email. But in 2025, knowing what to …
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