Microsoft Ads Management
Reach professional, higher-intent audiences across the Microsoft Advertising network with disciplined campaign setup, consistent optimization, and transparent measurement.
BING SEARCH COVERAGE • LINKEDIN-BASED TARGETING OPTIONS • EFFICIENT CPC ENVIRONMENT • CLEAR, ACTIONABLE REPORTS
Why Microsoft Ads?
A distinct search audience, practical LinkedIn data, and often leaner competition make Microsoft Advertising a useful complement to Google for incremental growth.
Professional Audience
Access decision-makers and users with higher purchasing power in a work-oriented environment.
- Higher purchasing power segments
- Decision-maker reach
- Strong B2B fit
- Microsoft ecosystem signals
Leaner Competition
In many markets, competition and CPCs are lower than on Google — useful for efficient incremental volume.
- Often lower CPCs
- Less crowded auctions
- Stable ad positions
- Complement to Google coverage
LinkedIn Integration
Target by job title, company, and industry using LinkedIn profile data within Microsoft Ads.
- Job title & company filters
- Industry & skill signals
- B2B audience refinement
- Account-based options
Cross-Network Reach
Extend presence across Bing, Yahoo, and AOL search partners to capture additional qualified demand.
- Bing core inventory
- Yahoo & AOL partners
- Added incremental reach
- Broader market coverage
Microsoft Ads Services
End-to-end Microsoft Advertising support — from setup and targeting to ongoing refinement and performance reviews.
Search Campaigns
High-intent keyword coverage across Bing and partners with clean structure, tight theming, and relevant ad messaging.
- Keyword research & theming
- Ad copy development & testing
- Bidding & pacing controls
- Cross-platform coordination
Audience Targeting
Use LinkedIn profile data, in-market segments, and custom intent audiences to reach the right people.
- LinkedIn profile targeting
- Company & industry filters
- In-market audiences
- Custom intent segments
Campaign Management
Structured builds, accurate tracking, and steady iteration to keep performance on target.
- Campaign architecture
- Monitoring & QA routines
- Bid strategy tuning
- Quality Score improvements
Cross-Platform Strategy
Align Microsoft Ads with Google to balance coverage, budgets, and learnings across both ecosystems.
- Multi-platform coordination
- Budget allocation rules
- Side-by-side benchmarking
- Unified reporting views
Account Optimization
Ongoing clean-up and refinement to improve relevance, lower wasted spend, and lift conversion rates.
- Structure & query audits
- Negative & query mapping
- Cost control tactics
- Conversion lift actions
Analytics & Reporting
Clear dashboards and routine reviews that translate performance into next steps.
- Tracking & conversions setup
- Custom dashboard views
- ROI & pacing analysis
- Competitive snapshots
Our Microsoft Ads Process
A practical workflow focused on clean builds, correct measurement, and steady iteration for reliable results.
Account Analysis
Review current structure, queries, audiences, and tracking to set a clear baseline.
Strategy Development
Define campaigns, audiences, and budgets aligned to goals and available demand.
Implementation
Launch with accurate tracking, audience layering, and quality controls in place.
Optimization
Iterate on queries, bids, and audiences; scale what works and cut waste.
Account Analysis
Review current structure, queries, audiences, and tracking to set a clear baseline.
Strategy Development
Define campaigns, audiences, and budgets aligned to goals and available demand.
Implementation
Launch with accurate tracking, audience layering, and quality controls in place.
Optimization
Iterate on queries, bids, and audiences; scale what works and cut waste.
Ready to Expand Your Reach?
Request a consultation to outline a Microsoft Ads plan that complements Google coverage and captures additional qualified demand.
Get Your Free Microsoft Ads Management Consultation
Schedule a strategic consultation to discuss your goals and how we can help you achieve them.