Microsoft Ads Management
Reach professional, higher-intent customers with disciplined campaign builds, tight measurement, and clear recommendations that move metrics.
Search coverage, LinkedIn-based targeting, efficient CPCs, clear reporting
Why Microsoft Ads?
Microsoft offers a complementary search audience and practical professional signals. Use it to add qualified clicks without inflating costs.
Professional Audience
Access users who search with business intent and higher purchasing power.
- Higher purchasing power segments
- Decision-maker reach
- Strong B2B fit
- Microsoft ecosystem signals
Leaner Competition
Lower auction pressure in many markets means more efficient cost per click for the same intent.
- Often lower CPCs
- Less crowded auctions
- Stable ad positions
- Complement to Google coverage
LinkedIn Integration
Use LinkedIn signals to reach the roles and companies that matter to your business.
- Job title and company filters
- Industry and skill signals
- B2B audience refinement
- Account-based options
Cross-Network Reach
Capture demand across Bing and its partners to add qualified volume without duplicate spend.
- Bing core inventory
- Yahoo and AOL partners
- Added incremental reach
- Broader market coverage
Microsoft Ads Services
End-to-end Microsoft Advertising support. Setup, targeting, optimisation, and regular performance reviews.
Search Campaigns
Cover high-intent keywords with clean account structure, tight theming, and ads that match search intent.
- Keyword research and theming
- Ad copy testing and iteration
- Bidding and pacing controls
- Cross-platform coordination
Audience Targeting
Combine LinkedIn signals, in-market segments, and custom intent to reach decision-makers and buyers.
- LinkedIn profile targeting
- Company and industry filters
- In-market audiences
- Custom intent segments
Campaign Management
Structured builds, accurate tracking, and steady iteration to keep campaigns on track.
- Campaign architecture
- Monitoring and QA routines
- Bid strategy tuning
- Quality score improvements
Cross-Platform Strategy
Align Microsoft Ads with Google so budgets, tests, and learnings compound across platforms.
- Multi-platform coordination
- Budget allocation rules
- Side-by-side benchmarking
- Unified reporting views
Account Optimization
Continuous clean-up and refinement to reduce waste and lift conversion rates.
- Structure and query audits
- Negative keyword and query mapping
- Cost control tactics
- Conversion lift actions
Analytics & Reporting
Clear dashboards and routine reviews that translate performance into next steps.
- Tracking and conversions setup
- Custom dashboard views
- ROI and pacing analysis
- Competitive snapshots
Our Microsoft Ads Process
A practical workflow: clean builds, correct measurement, and steady iteration for reliable results.
Account Analysis
We review structure, queries, audiences, and tracking to set a clear baseline.
Strategy Development
We define campaigns, audiences, and budgets to match goals and available demand.
Implementation
Launch with accurate tracking, layered audiences, and quality controls in place.
Optimization
Iterate on queries, bids, and audiences. Scale what works and cut waste.
Account Analysis
We review structure, queries, audiences, and tracking to set a clear baseline.
Strategy Development
We define campaigns, audiences, and budgets to match goals and available demand.
Implementation
Launch with accurate tracking, layered audiences, and quality controls in place.
Optimization
Iterate on queries, bids, and audiences. Scale what works and cut waste.
Frequently Asked Questions About Microsoft Ads
Answers to the most important questions about Microsoft Advertising and Bing.
Ready to Expand Your Reach?
Request a consultation to map a Microsoft Ads plan that complements Google and captures more qualified demand.
Get Your Free Microsoft Ads Management Consultation
Schedule a strategic consultation to discuss your goals and how we can help you achieve them.