Unit Economics Audit
Independent view on CAC, LTV, margins and payback. Clear numbers, practical recommendations, and an action plan to grow profitably across EU markets.
CAC • LTV • PAYBACK • CONTRIBUTION MARGIN • COHORTS • RETENTION • PRICING EFFECTS
Why Unit Economics Analysis?
Solid unit economics turn marketing from a cost into a predictable growth engine. The audit maps where profit is created, where it is lost, and what to change first.
Profitability Clarity
Identify profitable segments and channels by isolating contribution margin after marketing and variable costs.
- Channel-level CAC and payback
- True margin per order/customer
- Product and cohort profitability
- Waste and leakage detection
Growth Without Burn
Scale the parts of the funnel that return capital fast enough and cut the ones that dilute LTV or margin.
- Budget reallocation by payback
- Blended vs. paid-only CAC views
- Incrementality and saturation checks
- Capital efficiency guardrails
Decisions Based on Facts
Replace assumptions with cohort analysis, retention curves, and scenario models that reflect actual behaviour.
- Cohort LTV and churn impact
- Pricing and discount sensitivity
- Repeat-order drivers and timing
- “What-if” growth scenarios
Competitive Edge
Benchmark against category norms and focus on the few metrics that move contribution and cash flow.
- Benchmarks and targets by model
- Acquisition vs. retention balance
- SKU/offer mix optimisation
- Roadmap with quick wins
Unit Economics Analysis Services
A practical audit tailored for small and mid-sized businesses in the EU. The outcome is a concise report and an execution plan prioritised by impact and effort.
CAC / LTV Analysis
Measure acquisition cost accurately (paid vs. blended), model LTV by cohort, and set a sustainable LTV:CAC target.
- CAC by channel and campaign
- LTV by cohort and product line
- Payback period calculation
- LTV:CAC guardrails
Profit Margin Assessment
Shift from gross margin to contribution margin to see real profitability after marketing and fulfilment.
- Product and basket economics
- Shipping, returns, handling impact
- Pricing and discount effects
- Levers for margin expansion
Cohort & Retention Analysis
Understand repeat behaviour, reorder intervals, and the drivers that extend customer lifetime.
- Retention curves and churn
- Cohort revenue trajectories
- Lifecycle offer strategy
- CRM and remarketing inputs
Business Model Optimization
Test scenarios to improve cash cycles, inventory turns, and the mix between acquisition and retention.
- Cash-flow and payback planning
- SKU and offer architecture
- Acquisition/retention balance
- Operational cost levers
Financial Forecasting
Plan growth with realistic revenue paths and the budget needed to achieve them.
- Revenue and margin outlooks
- Sensitivity and “what-if” models
- Investment and break-even points
- Milestones and guardrails
Performance Benchmarking
Track the few KPIs that matter and compare against relevant market ranges.
- KPI set for the model (e-com, lead-gen, subscription)
- Category-level benchmarks
- Performance gap analysis
- Prioritised improvement roadmap
Our Unit Economics Audit Process
Four steps from raw data to a focused execution plan. Each step ends with a short, practical output.
Data Collection
Pull marketing, sales, cost and CRM data. Align definitions (order, customer, return, discount, attribution).
Metrics Calculation
Compute CAC, LTV, payback, contribution margin, retention curves and incrementality diagnostics.
Analysis & Insights
Highlight profit drivers and bottlenecks by channel, product, geography and cohort.
Recommendations
Deliver a prioritised plan with quick wins, larger initiatives, target ranges and monitoring KPIs.
Data Collection
Pull marketing, sales, cost and CRM data. Align definitions (order, customer, return, discount, attribution).
Metrics Calculation
Compute CAC, LTV, payback, contribution margin, retention curves and incrementality diagnostics.
Analysis & Insights
Highlight profit drivers and bottlenecks by channel, product, geography and cohort.
Recommendations
Deliver a prioritised plan with quick wins, larger initiatives, target ranges and monitoring KPIs.
Ready to Optimize Your Unit Economics?
Get Your Free Unit Economics Audit Consultation
Schedule a strategic consultation to discuss your goals and how we can help you achieve them.